F*** Knows 

A campaign pitched to Proud to Care Devon.  'F*** Knows' was created to cut through the noise of the constant questions young people face such as ‘‘what are you doing with your life?’’ and ‘‘will you be able to get a job?’’. ‘F*** Knows’ offered a bold solution and was built upon to incorporate the tag line ‘Know What’s What’ implying that with a health and care career you will ‘Know What’s What’.

ThirtyThree. Advertising